From cult live act status in his hometown Cape Town to a chart-topping album domestically, Jeremy Loops career’s been characterised by breaking through glass ceilings. His international breakout saw him open for Twenty One Pilots on the road, headline a sold-out 30,000-ticket tour of his own, and soon followed by a sold-out headline show at London’s iconic O2 Academy Brixton.
It’s the blend of genres that catches the ear – modern folk with an urban edge, spanning gentle, rousing ballads to anthemic arena-ready bangers. And the show is what wins over audiences on the fence. Atypical of the navel-gazing slow-paced singer-songwriter shows common to the genre, Jeremy’s show is high-energy, high engagement from start to finish.
His sleeper hit debut album Trading Change produced the mega single Down South and launched a household name in South Africa, but it was his second album, Critical As Water, that put the rest of the world on notice. The list of collaborators, including Will Hicks (Ed Sheeran’s Perfect) and Jake Gosling (The Libertines, Shawn Mendez), signaled he’d earned the respect of his peers and contemporaries. And the singles Waves and Gold, which received heavy airplay across Europe, cracking Germany’s Top 200 Airplay charts and the latter being playlisted on BBC2 and repeat, showed that his recordings had the big-ticket commercial prospects to back up the fast-growing audiences at his live shows.
As the singer-songwriter prepares for the next phase of his career, signing a worldwide licensing deal with Universal music, working on his as-yet-untitled third album with a growing list of A-list co-writers and producers, he looks to stick to the same fundamental. ‘Write great songs, and put on great shows’, he says. ‘If we do that right, everything follows.’